Founded in 1996, the Bay Area Recycling Outreach Coalition (BayROC) is a collaboration between staff representing over 40 San Francisco Bay Area cities, counties and other public agencies working together on waste reduction and buy-recycled concepts through a variety of media campaigns which promote personal action and behavior change.

BayROC’s cities and counties collectively create outreach campaigns to avoid duplication and purchase regional media to promote waste reduction at a fraction of the costs individual jurisdictions would have paid for equal media outreach.

The over 40 cities and counties contribute funds that pay for regional media buys, jointly organized press events, as well as the development of print ads and articles for local newspapers, chamber publications and recycling and garbage company newsletters.  

Through regional media campaigns BayROC promotes personal action and behavior change to reduce waste. Its success has grown from year to year and continues to serve San Francisco Bay Area jurisdictions and residents by providing information and promoting personal action to reduce waste.

EPA Honors BayROC for Stop Junk Mail Campaign

During the Environmental Protection Agency's ninth annual Environmental Awards Ceremony in San Francisco, U.S. EPA Regional Administrator Wayne Nastri presented a plaque to Bay Area Recycling Outreach Coalition in recognition of their efforts to protect and preserve the environment in 2006 through the Stop Junk Mail campaign.

The Region 9 Environmental Awards program acknowledges commitment and significant contributions to the environment in California, Arizona, Nevada, Hawaii, Pacific Islands and tribal lands. (See the EPA Awards page )