About BayROC
Founded in 1996, the Bay Area Recycling Outreach Coalition (BayROC) is a collaboration between staff representing more than 40 San Francisco Bay Area cities, counties and other public agencies working together on waste reduction and buy-recycled concepts through a variety of media campaigns which promote personal action and behavior change. BayROC’s cities and counties collectively create outreach campaigns to avoid duplication and spread messages over a wider area, so they can be seen and heard as people traverse throughout the Bay Area.